Elizabeth
Elizabeth is a homegrown Indonesian brand that has been a part of the fashion industry since 1963. It was initially a small-scale venture owned by Handoko Subali and Elizabeth Halim, who started by selling their own handmade bags with a modest capital of Rp. 10,000. With the profits they earned, they invested in a sewing machine and a moped to expand their business. Their first product, the Travel Bag, gained significant popularity and was well-received in the market.
Over time, Elizabeth has expanded its product range to include women's bags, women's briefcases, men's bags, suitcases, and wallets. Additionally, they also offer accessories such as watches and glasses for both men and women.
Throughout its 60-year history, Elizabeth has received numerous awards, including the 21 Kartini Indonesia, Upakarti, and Top Brand awards. Recently, they were honored with the Indonesia Living Legend Award Companies 2019 and The Best Industry Marketing Champion 2020. These accolades recognize Elizabeth's commitment to providing high-quality and fashionable products that cater to all generations.
With over 90 stores across Indonesia, Elizabeth has become a leading brand in the bag industry. To further connect with customers, they have launched an online shop, making their products easily accessible to a wider audience.
Headquarters: West Java, Indonesia
Founded: 1963
Founder: Martha Tilaar
Instagram: https://www.instagram.com/elizabeth_ez/ (1M followers)
Website: https://elizabeth.co.id/
Facebook: https://www.facebook.com/elizabeth.ez
Youtube: https://www.youtube.com/c/ElizabethEz