Embedded Finance

Scarlett Sieber is the Chief Strategy and Growth Officer at Money20/20, the world's largest gathering place for the fintech industry. She is a Senior Advisor to NASA and has a distinguished career in financial services and technology. She is a frequent contributor for Forbes and The Financial Brand.

Sophie Guibaud is the co-founder and Chief Commercial and Growth Officer of Fiat Republic, a banking and payments API for crypto platforms that focuses on compliance. She is a pioneer in embedded finance, having spent the previous 10 years building and implementing the go-to-market strategy for Banking-as-a-Service and embedded financial offerings across multiple industries.

Scarlett Sieber and Sophie Guibaud, professional growth strategists, entrepreneurs, and fintech disruptors, provide a thought-provoking and page-turning conversation on the most powerful and exciting trend in fintech yet: embedded finance, in Embedded Finance: When Payments Become An Experience. In the book, you'll learn about the past, present, and future of fintech, from how industry heavyweights like Google and Amazon are using embedded finance to supercharge their customers' experiences to the offerings of smaller, niche players poised to dominate their own corners of the market as they address unmet customer needs.

The writers present the following:

• Practical examples from around the world of how technology businesses and brands are using embedded finance to alter our online and offline shopping experiences as we know them.
• The essential trends, actors, and technology that are paving the road for integrated finance to take over our lives.
• The role, opportunities, and strategies for banks, technology businesses, and brands, including the tools required to develop their own embedded finance plan.
• The impact of embedded finance on society, consumers, businesses, and the economy as a whole, stressing embedded finance as a dominant force for our future.
• An amazing vision of how our daily lives will appear in 2030, fueled by integrated finance

Among the best books on banking, Embedded Finance is an indispensable and eye-opening exploration of one of the most exciting and influential technologies in development today. It details a financial services, banking, and technology revolution that has already begun.

Author: Scarlett Sieber and Sophie Guibaud

Link to buy: https://www.amazon.com/Embedded-Finance-Payments-Become-Experience/dp/1119891051/

Ratings: 5.0 out of 5 stars (from 3 reviews)

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