Etude House

Established in 1985, Etude House is a South Korean cosmetics brand that centers its philosophy around the concept of playful and sweet beauty. The brand aims to provide fun, colorful, and reasonably priced products. Etude House is renowned for its trendy packaging and advertising campaigns that exude playfulness, making its products highly sought-after by makeup aficionados globally.

Etude House offers a wide range of sought-after cosmetics, such as the Dear Darling Water Gel Tint, a lip tint that moisturizes and comes in vibrant shades for long-lasting color. The Play Color Eyes eyeshadow palette is another popular item, with matte and shimmer shades presented in colorful, themed packaging.

When it comes to eyebrows, the Drawing Eyebrow pencil has a triangular shape that simplifies filling and shaping, and it's available in various smudge-proof and long-lasting shades. For comprehensive coverage and a matte finish that can endure up to 24 hours, the Double Lasting Foundation is an excellent choice. Meanwhile, the Sunprise Mild Airy Finish Sun Milk is a lightweight, non-greasy sunscreen that shields the skin from the sun without leaving behind a white residue.

Etude House has collaborated with renowned figures, including Krystal Jung, a well-known Korean singer and actress who has represented the brand and appeared in numerous advertisements. Park Shin-hye, another popular Korean actress, has also endorsed Etude House and featured in various brand commercials. Additionally, Irene, a member of the K-pop group Red Velvet, has been seen using Etude House products and has been featured in several of the brand's commercials. All things considered, Etude House is definitely one of the best Korean beauty brands available in the Philippines and also across the world.

Founded: 1995

Founder: Jiyeon Lee

Headquarters: Seoul, South Korea

Instagram: instagram.com/etudeofficial.global/ (1M followers)
Website: https://www.etude.com/kr/ko/