Fabletics

Fabletics is a well-known activewear brand that was co-founded by actress Kate Hudson in 2013. The brand quickly gained attention for its unique approach to offering stylish and functional activewear through a subscription-based model. Fabletics aims to provide high-quality workout clothing that is both fashionable and affordable, making it accessible to a wide range of individuals, including yoga practitioners.

One of Fabletics' distinctive features is its membership program. Customers can sign up for a monthly subscription that grants them access to a curated selection of activewear pieces at discounted prices. Each month, members receive personalized outfit recommendations based on their preferences and workout routines. This personalized approach simplifies the shopping process and helps individuals discover new activewear styles that suit their needs.

Fabletics places a strong emphasis on creating fashionable activewear that can seamlessly transition from the yoga studio to other daily activities. Their designs often feature trendy patterns, colors, and innovative details that contribute to a stylish athleisure aesthetic. This focus on style, combined with functionality and affordability, has contributed to Fabletics' popularity among yoga enthusiasts and those seeking versatile activewear options.

In addition to their subscription model, Fabletics also operates standalone retail stores and an online platform where customers can shop without a membership. This approach ensures that their activewear is accessible to a wide range of consumers, regardless of whether they choose to participate in the subscription program.

Founded: 2013

Headquarters: El Segundo, California

Instagram: https://www.instagram.com/fabletics/

Facebook: https://www.facebook.com/Fabletics/
Website: https://fabletics.com/