Fjällräven

Fjällräven is a Swedish outdoor clothing and equipment brand that was founded in 1960 by Åke Nordin. The brand is renowned for its functional and durable products that are designed to withstand the rigors of outdoor adventures.

Fjällräven's product range includes a wide variety of outdoor gear, including backpacks, clothing, tents, sleeping bags, and accessories. The brand's focus on quality and functionality is evident in its attention to detail, use of high-quality materials, and innovative designs.

One of Fjällräven's most iconic products is the Kånken backpack, which was introduced in 1978. The Kånken backpack features a simple yet stylish design and has gained a cult following worldwide. It is known for its durability, practicality, and comfortable carrying system.

Fjällräven places a strong emphasis on environmental sustainability and responsible manufacturing practices. The brand is committed to producing products that are long-lasting, minimizing their impact on the environment. They also promote initiatives such as the Arctic Fox Initiative, which supports projects aimed at conserving nature and promoting outdoor activities.

Over the years, Fjällräven has become a well-respected and globally recognized brand in the outdoor industry. Its products are popular among outdoor enthusiasts, hikers, travelers, and anyone who appreciates high-quality outdoor gear that combines functionality with timeless Scandinavian design.

Founded: 1960
Founder: Åke Nordin
Instagram: https://www.instagram.com/fjallraven_na/ (318K followers)
Website: https://www.fjallraven.com/