Fjällräven

Fjällräven is a renowned outdoor equipment and clothing brand that originated in Sweden and has gained popularity worldwide, including in the UK. The brand was founded in 1960 by Ke Nordin and is known for its functional and durable products, with a particular focus on sustainability and nature conservation.

Fjällräven backpacks are highly regarded for their exceptional quality and performance in outdoor environments. They are often crafted using the brand's signature G-1000 fabric, a durable and water-resistant material that can withstand rugged conditions. Fjällräven backpacks are designed to be comfortable and ergonomic, with padded shoulder straps and back panels that provide support and distribute weight evenly.

One of the distinctive features of Fjällräven backpacks is their attention to detail and practicality. Many models feature multiple compartments, pockets, and attachment points, allowing for efficient organization and easy access to gear. Fjällräven backpacks often include specialized features such as hydration system compatibility, adjustable frames, and removable waist belts to enhance comfort and functionality during outdoor activities.

The brand's most iconic backpack is the Fjällräven Knken, a classic design that has become a cultural symbol and fashion statement. The Knken backpacks are known for their boxy shape, sturdy construction, and vibrant color options. They are popular for everyday use, school, and light outdoor activities.

Founded: 1960
Headquarters: rnsköldsvik, Sweden
Website: https://www.fjallraven.com/uk/en-gb