Fjällräven

Fjällräven, based in the small town of Örnsköldsvik in Sweden, where mountains and forests meet the sea, is an outdoor apparel and equipment firm dedicated to making nature more accessible. They focus on simplicity and pragmatism and have the utmost respect for the environment in a true Swedish manner.

They do the following:

• Create outdoor gear that is functional, long-lasting, and timeless.
• Take care of the environment, animals, and people.
• Inspire and cultivate an interest in outdoor activities.

Fjällräven's continual source of inspiration is nature. This extends to their material selection. They acquire resources directly from the environment whenever possible. Wool, cotton, and down are examples of natural fibers. Without this, they draw on natural principles to design synthetic materials that provide a specialized solution to a distinct difficulty. Many of their materials are created in-house, while others are developed in collaboration with some of the industry's leading suppliers.

At Fjällräven, it's not just about making products that meet your expectations; it's also about producing materials that can withstand the rigors of the trail while having the least possible impact on the environment. You may read more about how they work with sustainable resources on their website.

They want to leave their base camp better by manufacturing on nature's terms, developing garments and gear that last generations, setting high standards for themselves and their suppliers, and introducing more people to nature's benefits. They're durable. You control much of your clothing's lifespan. Recycling and mending reduce waste.

A worn jacket remembers. Environmentally friendly. They make sturdy garments and hardware. Classic styles and robust materials.

Draw, build samples, test, adapt, and retest. Design takes time. They won't skimp. Avoid cutting. They manufacture durable, eco-friendly classics with practical features. Seven design rules apply. They introduce exciting new methods, materials, and sources.

Nature inspires. They use most resources there. They choose materials based on efficiency, utility, chemical composition, and quantity. Their Preferred Materials And Fibres List prioritizes sustainability.

Founded: 1960
Headquarters: Örnsköldsvik, Sweden
Website: https://www.fjallraven.com
Instagram: https://www.instagram.com/fjallravenofficial/ (673K followers)

Facebook: https://www.facebook.com/FjallravenAPAC/

Youtube: https://www.youtube.com/Fjallraveninternational