Fjällräven

Fjällräven is a Swedish outdoor clothing and equipment brand that has gained a devoted following in the US and around the world. The company's name translates to "Arctic Fox" in English, and it was founded in 1960 by Åke Nordin, with a vision to create functional and durable outdoor gear.

In the US market, Fjällräven has become synonymous with high-quality, outdoor apparel and backpacks. One of the brand's most iconic products is the Fjällräven Kånken backpack, known for its classic design and durability. The brand's commitment to sustainable practices has also resonated with environmentally-conscious American consumers.

Fjällräven's clothing and equipment are designed for outdoor enthusiasts, hikers, campers, and adventurers. The brand emphasizes functionality, using durable materials, and innovative design to withstand the rigors of nature. Their G-1000 fabric, in particular, is highly regarded for its versatility and durability.

Fjällräven has gained a strong presence in the US market through its stylish, functional, and environmentally-friendly products. It has a growing network of stores and retailers across the country, allowing outdoor enthusiasts to experience the brand's offerings firsthand. With a focus on sustainability and timeless design, Fjällräven continues to be a popular choice for those who appreciate both fashion and functionality in their outdoor gear.

Founded: 1960

Founder: Åke Nordin

Headquarters: Örnsköldsvik, Sweden

Facebook: https://www.facebook.com/FjallravenAPAC/

Instagram: https://www.instagram.com/fjallravenofficial/

Website: https://www.fjallraven.com/

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