Flux Denim

Flux is the ultimate embodiment of Australian denim fashion with its distinct blend of effortless style and street appeal. Nestled in the vibrant city of Melbourne, this iconic menswear label has been crafting exceptional denim and tees since its inception back in 1999.

At Flux, their products are not just committed to quality, but also the rich punk heritage that birthed the brand. The founders of Flux forged their creative vision while exchanging energy at adrenaline-fueled punk gigs throughout Melbourne in the rebellious 1980s. This raw passion and underground influence have since permeated every stitch of every garment, propelling Flux into a league of its own.

Uncompromising in its pursuit of excellence, Flux prides itself on sourcing and utilizing the finest Australian denim available. But it doesn't stop there – their unique denim treatments add a touch of rustic charm and authenticity, transforming each piece into a wearable work of art. With precise craftsmanship and unwavering attention to detail, Flux weaves together a story that seamlessly merges tradition with contemporary design.

Despite their enduring success, Flux remains a testament to the power of independence. The company is still solely owned by its two visionary designers, steadfast in their commitment to preserving the essence of what makes Flux so remarkable. While their footprint may be small, their impact is unmistakable, capturing the hearts of those who appreciate craftsmanship, heritage, and a touch of the rebellious spirit.

Founded: 1999

Headquarters: Collingwood, Melbourne, Australia

Website: https://flux.com.au/
Facebook: https://www.facebook.com/flux.melbourne
Instagram: https://www.instagram.com/fluxmelbourne/ (3.832 followers)