Ford
Ford, the American automotive giant, has had a significant presence in the Australian market for over a century. Ford's history in Australia dates back to 1925, and the brand has played a crucial role in the country's automotive landscape.
One of Ford's standout products in Australia has been the Ford Falcon, which enjoyed immense popularity for many decades and was considered an iconic Australian car. However, in 2016, Ford announced the end of local production, marking a significant shift in its strategy. Despite this, Ford has maintained a strong presence in Australia by importing and marketing a range of vehicles, including the Ford Ranger, which has become one of the best-selling utes (pickup trucks) in the country.
Ford has also adapted to changing consumer preferences by introducing hybrid and electric vehicles to the Australian market, aligning with the global trend toward sustainability and environmental consciousness.
Ford's success in Australia can be attributed to its long history, the quality of its vehicles, and its ability to adapt to changing market conditions. The brand continues to have a loyal customer base and a significant footprint in the Australian automotive industry, making it a recognizable and trusted choice for consumers.
Founded: 1919
Headquarters: Michigan, United States
Facebook: https://www.facebook.com/Ford/
Instagram: https://www.instagram.com/ford/
X: https://twitter.com/Ford
Website: https://www.ford.com/