General Mills

General Mills is a firm of American heritage that was created in 1856 by co-founders James Ford Bell, John Crosby, and Cadwallader C. Washburn. With the support of its headquarters in Minnesota, the United States, this international public firm serves a global market.

General Mills is involved in the food processing business because it manufactures and markets consumer food goods, particularly cereals. Trix, Kix, Monsters, Cheerios, Wheaties, Total, Chex, Lucky Charms, and Cinnamon Toast Crunch are among the healthier cereal options.

General Mills reported revenues of $15.620 billion at the end of the fiscal year 2017. This legendary brand has long believed in the power of celebrity endorsements. Previously, it featured Betty Crocker box-top coupons that could be readily redeemed for discounts. As part of its sponsorship relationships, the firm has also sponsored television shows such as The Bullwinkle Show and The Life and Legend of Wyatt Earp.

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