Get lost
It's unavoidable that you will get lost in Morocco at some point. Is it any wonder that the Fes medina has almost 9,000 streets? It's a maze within a maze. Even with Google Maps, you might not be able to locate your way because not all of the streets are included!
However, there will always be individuals willing to assist. The best advice is to take a screenshot of a site you want to visit or the address of your riad in Arabic on your phone, or even better, grab a map. People that volunteer to drive you around should be avoided. Trust your gut feelings. If you feel like you're being led around in circles, you probably are. Presumably, the finest thing you can do is Accept getting lost! You never know what you'll find in the souks, and it could lead you to the most amazing place you've ever seen.