Go-To Skincare

Go-To Skincare, an Australian beauty brand, has been making waves in the highly competitive US skincare market. Founded by Australian beauty expert Zoë Foster Blake, the brand's entry into the American market has been marked by its commitment to clean and effective skincare products. With a strong emphasis on natural ingredients and cruelty-free formulations, Go-To Skincare has struck a chord with the health-conscious and environmentally aware American consumers.

What sets Go-To apart in the US market is its unique approach to skincare, which combines simplicity with efficacy. Their minimalist yet chic packaging, coupled with straightforward product names, resonates with consumers looking for no-fuss routines that deliver results. The brand's signature products like the Face Hero oil and the Exfoliating Swipeys have garnered a loyal following among beauty enthusiasts.

Moreover, Go-To's engaging and relatable marketing strategies, primarily through social media, have helped them connect with a younger and tech-savvy audience. As consumers become increasingly discerning about the products they use, Go-To Skincare's Australian charm and commitment to clean beauty are propelling it towards a prominent position in the ever-growing US skincare market.

Founded: 2014

Founder: Zoë Foster Blake

Headquarters: Melbourne, Victoria, Australia

Facebook: https://www.facebook.com/gotoskincare/

Instagram: https://www.instagram.com/gotoskincare/

Website: https://gotoskincare.com/