Gucci

Gucci is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. Influential, innovative, and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, Gucci has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.

Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is known not only for its unique clothing designs but also for its impressive perfume lines such as Gucci Bloom, Gucci Guilty, Mémoire d'une Odeur... Capturing the spirit of the contemporary, diverse, and authentic women of Gucci, envisioned as a thriving garden of flowers

Debuting the first fragrance developed wholly under Alessandro Michele’s creative vision: a scent designed to celebrate the vitality, of women flourishing in a natural, expressive and individual way. Blended by master perfumer Alberto Morillas under the direction of the House’s Creative Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper - a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden. The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué.