Guide to Intellectual Property

Stephen Johnson earned his law degree in 1982 after studying genetics at Cambridge University. He later became an attorney and worked for Kirkland & Ellis LLP in the United States for over thirty years, most recently in San Francisco. He now focuses on intellectual property (IP) from a business standpoint, and he also consults on IP and other policy issues affecting neuroscience research for the US charity One Mind.

Intellectual property (IP) is frequently the most valuable asset of a company. Nonetheless, intellectual property is difficult to value, widely misunderstood, and frequently underutilized.

IP is estimated to account for $5 trillion in GDP in the United States alone. Patents, trademarks, domain names, copyrights, designs, and trade secrets are all covered. Unsurprisingly, businesses fiercely protect their own ideas and challenge the intellectual property of others. Infringement-related damages have spawned a sizable claims industry. However, intellectual property law is complicated, and the business, financial, and legal issues that surround it are difficult to navigate. Court decisions and interpretation of intellectual property laws can be unpredictable, and can drastically alter the fortunes of businesses that rely on their IP, as demonstrated by the pharmaceutical industry's battle with generic drugs.

This comprehensive intellectual property guide will assist businesses, investors, and creative thinkers in understanding the scope and nature of IP issues, asking the right questions of their advisors, and maximizing the value of this critical intangible asset. Guide to Intellectual Property is among the best books on intellectual property and copyright.

Author: Stephen Johnson

Link to buy: https://www.amazon.com/Guide-Intellectual-Property-protect-Economist/dp/1610394615/

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