Heineken Experience

Heineken offers a "experience" inside the inner workings of one of the biggest breweries in the world, not simply a tour of the facility. Visitors wait in line for the "Brew U" ride, the major attraction, where they virtually shake around like malts, are showered with water, and put overheat to experience what it's like to become beer. Within Heinekenoldest ®'s brewery, located in the center of Amsterdam, is a brand experience called The Heineken Experience. The historic structure is now a place where you can find out everything about the history of Heineken®, the brewing process, the occasionally outlandish ideas, the sponsorships, and the tale behind the star. Additionally, you'll discover how to taste and savor Heineken® beer to its fullest.

Only 10 persons are allowed on each tour, providing guests with an exclusive look inside one of the largest breweries in the world. Visitors may view the packaging process, visit the sample area, and learn about the brewery's history. The entrance fee is £10 per person, with all revenues going to Mustard Tree, the charity of Manchester Beer Week. Please be aware that you must be at least 18 years old, wear appropriate flat shoes, and complete a brief safety indoctrination. There won't be any places to get drinks on site, and cameras aren't allowed.

Website: tickets.heinekenexperience.com

Location: Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands