helden

helden, a well-known Dutch eyewear brand, stands out as a personal and one-of-a-kind invention in the world of independent eyewear firms. HELDEN was founded by Joey Diekman, who previously worked as a sales representative for some of the most prestigious eyewear manufacturers. It embodies ageless elegance, sober design, and purism. Joey's wife offered the name, which reflects his desire to produce eyewear that can stand on its own.

helden thinks that great design is timeless. While fashion trends change, a well-crafted frame retains its essence throughout time. HELDEN frames have a distinct design and identifiable proportions that age gracefully, whether in panto or other classic shapes. The brand caters to consumers who like eyewear designs that can stand on their own.

helden focuses on providing eyewear that goes above and beyond the ordinary, with a strong commitment to quality and aesthetics. Each frame captures the soul of a hero because to the brand's emphasis on ageless appeal, authenticity, and workmanship. By selecting HELDEN, you are embracing a brand that embodies style and sophistication, as well as the vision and passion of its founder.

Founded: 2017
Headquarters: Schoenerweg 1B, 8042PJ Zwolle, Netherlands
Website: https://www.heldenoptical.com/
Instagram: https://www.instagram.com/helden_optical/