H&M – Swedish clothing-retail company

H&M is a global Swedish apparel brand located in Stockholm. It is famous for producing fast-fashion apparel for men, women, youth, and children. As of November 2019, H&M operates in 74 countries, with over 5,000 shops operating under several business names and 126,000 full-time equivalent employees. It is the world's second-largest clothes store, trailing only Inditex of Spain.

Long-time favorites H&M are towards the top of the list of the coolest apparel companies from the perspective of young consumers. These athleisure businesses understand what young consumers want: an experience, a feeling of community, and limited-edition items. Their drops are famous, and H&M is a big element of pop culture. These firms have established new retail trends while also appealing to a primary fashion priority among young consumers: comfort. For young adults, comfort is essential, which is why it continues to attract a growing number of clients.

H&M is a secure choice, with locations in practically every mall and shopping center, as well as an online site. There's something for everyone, including sportswear, school clothing, night-out gowns, and matching accessories.

Their online store gives free delivery on eligible items, and they have one of the best refund and return policies.

There is a $5.99 cost for returning anything online; alternatively, you may return items for free at one of their stores if you return them within 30 days of purchase. The sizes range from XXS to XL, and the pricing are affordable, with a skirt costing around $25 and a graphic sweatshirt costing around $30.

Detailed information:
Website: https://www.hm.com
CEO: Helena Helmersson (Since 2020)
Founders: Erling Persson · Alexander Popke