Hold Your Wee for a Wii
It was a major deal for some people when Nintendo released the Wii and entered the console competition. In fact, it was such a huge deal that a contest to win a brand-new Wii hosted by KDND radio in California ended in a fatality. Hold Your Wee for a Wii was a really simple competition. The winner would be the person who drank the most water without using the restroom. The station ignored a nurse's call to alert them that the competition was hazardous.
In an effort to beat the system, Jennifer Strange drank more than two gallons of water in three hours. She sobbed all the way home and complained about her headache. Two years later, a jury awarded the radio station $16.5 million in damages. On air, the DJs made light of the potential for overhydration, with one joking that it couldn't happen. Ten workers were let go.