Home Of The Twinkie

Jimmy Dewar, a native of Chicago, was a manager at the renowned Hostess Brands facility. Dewar had a vision of making a cream-filled pastry at that time. After seeing an advertisement for "Twinkle Toe Shoes," Dewar christened his creation, the Twinkie, which debuted in 1930. Originally filled with banana cream, the Twinkie was switched to vanilla cream during World War II when bananas were in short supply. During the Great Depression, the Chicagoland region came up with the snack item known as Twinkies.

Bananas were restricted during World War II, thus the company was compelled to use vanilla cream instead. Because of how well-liked this modification was, banana-cream Twinkies were not generally brought back. Although the business occasionally employed the original flavor in one-time promotions, the majority of Twinkies were made with vanilla cream. Fruit & Cream Twinkies with strawberry filling infused into the cream were first presented in 1988. The product was quickly abandoned. Following a month-long advertising for the movie King Kong, vanilla's hegemony over banana flavoring was contested in 2005. During the promotion, the hostess noticed a 20% increase in Twinkie sales, and in 2007 it added the banana-cream Twinkie back to its assortment of snacks.

Time named Twinkie first on their list of 10 in November 2012, after Hostess announced plans to cease operations "iconic" junk food, arguing that "they have been ingrained in our hearts and popular culture". The Twinkie has survived as a cultural and culinary icon despite being frequently attacked for having no nutritional value at all.