Horti

Horti, is dedicated to fostering a connection with nature through the weekly rituals of plant care. They offer plant subscriptions and curated kits that are designed to enhance confidence in plant care, enabling individuals to cultivate their own collection of robust houseplants suitable for any living space.

Horti's goal is not solely to sell plants but to accompany customers on their plant care journey. They provide practical tips and habit-forming solutions, making plant care enjoyable and enriching. The concept of Horti was born in 2017 when the founders recognized the desire among their friends to bring greenery into their small New York City apartments but lacked the confidence to keep plants thriving.

Over time, Horti has grown into a thriving community, comprising designers, dreamers, poets, technologists, architects, and horticulture experts, who collectively cultivate meaningful connections and happier lives through plants.

Rejecting the notion of disposable culture, Horti views plants as living entities that aid in reflection and reconnection with ecosystems. They provide resources for discovering the healing power of plants through "The Dirt," their online journal, and plan to launch a podcast series centered on ecological, philosophical, and spiritual exploration.

Pros:

• Offers a monthly subscription box service for plant lovers.
• Provides a wide variety of plants, including rare and hard-to-find species.
• Provides detailed plant care instructions and resources.

Cons: Limited selection compared to other online plant stores.
Website: https://heyhorti.com/