Hypebeast

Hypebeast is one of the best sneaker news websites that focuses on fashion, streetwear, sneakers, music, art, and youth culture. It was founded in 2005 by Kevin Ma and is based in Hong Kong.

Similar to Highsnobiety, Hypebeast covers a wide range of topics related to contemporary fashion and streetwear. The platform features news articles, interviews, features, and editorials that highlight the latest trends, releases, and collaborations within the industry. Hypebeast has a large and dedicated following and has become a go-to source for enthusiasts and fans of streetwear and fashion.

In addition to its online presence, Hypebeast has expanded its offerings to include other ventures. It operates an online store called HBX, which sells a curated selection of clothing, footwear, accessories, and lifestyle products from various brands. HBX often collaborates with brands on exclusive releases and limited-edition items.

Hypebeast has also extended its reach into the realm of offline experiences. It hosts events and exhibitions, collaborates with artists and brands on pop-up shops and installations, and sponsors or organizes fashion and lifestyle-related events.

The term "hypebeast" itself refers to someone who follows and seeks out the latest trends and popular items in fashion and streetwear, often driven by hype and limited availability. Hypebeast, as a media platform, caters to this audience by delivering news, insights, and updates on highly sought-after releases, collaborations, and cultural phenomena.

Founded: 2005

Headquarters: Hong Kong

Instagram: https://www.instagram.com/hypebeast/

Website: https://hypebeast.com/