Identify opponents

Sun Tzu lived in a time when he could easily identify the countries participating in the war, but today's market is more obscure and murky, so it is very important to identify opponents. The big picture of today's marketplace permeates mergers and acquisitions, or the image of a large corporation crushing smaller powers. One can see that some new businesses enter the market quickly, and others grow slowly in secret. Competitor identification includes both known and unknown businesses. One of the most important sayings of Sun Tzu is: "Know your enemy, know yourself," to "win a hundred battles, you will never be in danger". This major contribution of Sun Tzu is as true today as it was then. Understanding your enemy, his tactics, and his culture is important if you want to outmaneuver him.

Identify opponents it can be judged that it is extremely wrong to determine that you do not have a competitor because no one has the correct technique or process, or because you have not conducted a due diligence survey. possible to identify other competitors. Some small businesses that have been started and operated for a while believe they are the only ones who know how to satisfy their customers. That is never true. Whatever you're doing that no one has done before, there are always solutions and alternatives, which can be less sophisticated and more expensive. You must fully understand those products and alternatives.