In A Can
In A Can is an Indian brand that offers ethnic beverages in convenient and attractive packaging. The brand was launched in 2020 by Hector Beverages, the same company that owns Paper Boat, another popular brand of traditional Indian drinks. In A Can aims to cater to the young and urban consumers who are looking for healthy, natural and refreshing alternatives to colas and juices.
The brand offers a range of flavors such as aam panna, kokum, jaljeera, chaas and sattu, which are made from authentic recipes and ingredients sourced from different regions of India. In A Can also claims to have no added preservatives, artificial colors or flavors in its products. The brand has a strong online presence and distribution network, and has partnered with various e-commerce platforms, modern trade outlets and food delivery services to reach its target audience.
In A Can is one of the leading players in the organized market for ethnic beverages in India, which is estimated to be around $5 million. The brand faces competition from other Indian brands such as Dabur, PepsiCo, Coca-Cola and Parle Agro, as well as from the unorganized sector that comprises of local vendors and homemade drinks.
However, In A Can has managed to create a loyal customer base and a distinctive identity with its innovative packaging, marketing and product quality. The brand is also expanding its portfolio with new flavors and variants to cater to the diverse tastes and preferences of the Indian consumers. In A Can is an example of a successful Indian brand that has leveraged the rich heritage and culture of India to create a unique value proposition in the beverages market.
Founded: 2022
Headquarters: Goa Panjim, India
Facebook: https://www.facebook.com/inacancocktails/
Twitter: https://twitter.com/Inacancocktails
Instagram: https://www.instagram.com/inacancocktails/
Website: https://inacan.in/