Intersection
Intersection is an outdoor advertising and smart cities technology business that uses technology to improve the experience of public space and allow marketers to engage people on the go. Intersection provides cities, transportation systems, airports, and real estate developments with a platform to offer information, content, navigation, and other services to their consumers, backed by a proven advertising revenue engine. Intersection's media network encompasses the top DMAs in the United States and reaches over 60 million people through more than 400,000 digital and static assets across the country.
Intersection uses a range of sophisticated methodologies and tools to measure the effectiveness of its advertising solutions, providing advertisers with the data and insights they need to optimize their campaigns and achieve their marketing goals. Intersection uses data analytics to track foot traffic around its digital displays, providing advertisers with insights into how many people are viewing their ads and how long they are spending in the vicinity of the display. The company also uses audience measurement tools to gather information about the demographics and behaviors of people who view its ads.
Founded: 2015
Headquarters: New York, US
Instagram: https://www.instagram.com/intersection_co/
Official website: https://www.intersection.com/