Introduction to Mailchimp: Design Beautiful Branded Emails

Email marketing is still an important component of any brand's overall Digital Media Strategy. There is no doubt that if you want to stay in touch with your consumers, you will need to send emails. However, sometimes a simple email is insufficient; you need to boost brand awareness and brand recognition in order to stay at the top of your clients' minds. Your emails must be consistent with your brand. They must be a stunning reflection of your Brand Identity and an extension of it.

Many entrepreneurs and business owners believe that sending newsletters and campaigns requires expensive software and a team of designers and marketing professionals. This is not correct! This class is a step-by-step guide that anyone can follow. Regardless of how much experience you have in design or email marketing.

Working with many small business owners over the last 15 years has taught me that the most efficient method to compose emails is to build them right within an email platform! That is, rather than designing the full email in Photoshop, you will begin by establishing their email goals, creating a wireframe, and then building their email templates directly in Mailchimp. So, if you've got a brand to work with and certain components that make up your Brand Style Method, but you're looking for a step-by-step guide for applying it to something practical, like an email template, this class is for you.

What you will learn:

• Learn about the most common email types you can send and the purpose for each
• Plan your email goals and learn why that’s important before you design your email
• Create a wireframe for your email design to save yourself from wasting time
• Watch a behind the scenes lesson of creating two email templates for a real client

Duration: 1 hour
Udemy rating: 4.5/5.0
Enroll here: udemy.com/course/introduction-to-mailchimp-design-beautiful-branded-emails/