Jansport

JanSport is a well-known brand that has been at the forefront of backpack design and innovation for several decades. Founded in 1967 by Murray Pletz, JanSport has become synonymous with quality, durability, and timeless style.

The story of JanSport began when Murray Pletz and his wife, Janice "Jan" Lewis, identified a need for a better backpack that could withstand the rigors of outdoor adventures. They started designing and producing backpacks in their Seattle basement, focusing on creating bags that were not only functional but also comfortable and stylish.

JanSport's early success came from their commitment to using high-quality materials and incorporating innovative features. Their iconic backpack designs often featured spacious main compartments, multiple pockets, and comfortable padded shoulder straps. They quickly gained popularity among hikers, students, and outdoor enthusiasts.

JanSport's backpack line has evolved over the years to cater to changing consumer needs. They introduced new technologies and materials, such as Cordura nylon, which enhanced the backpacks' durability and weather resistance. JanSport backpacks also embraced customization, offering a variety of colors, patterns, and designs to suit individual preferences.

Headquarters: Colorado, USA
Founded: 1967
Founder: Murray Pletz, Jan Lewis, and Skip Yowell
Instagram: https://www.instagram.com/jansport/ (249K followers)
Website: https://www.jansport.com/