Jo Malone

For all perfumers, the incentive and difficulty are to capture emotion and character rather than just create a pleasing scent. Jo Malone London, which was one of the biggest success stories in the nation when it debuted in the early 1990s, represented something of a revolution in the budding home fragrance market. The brand is known for its high-end scented candles, room sprays, and bath and beauty items that have almost become iconic.

Today, Jo Malone is famous for its quirky pairings, versatile mixes, and unusual ingredients that come together to create spectacular scents. Bluebells, King William pears, oak trees, and lavender are some of the brand's most popular natural notes. The award-winning Poppy & Barley Cologne conjures up images of an English meadow in full bloom, while the modern classic Lime Basil & Mandarin range, which debuted in 1999, adds an unexpected twist to peppery basil and white thyme with the scent of limes wafting "on a Caribbean breeze."

Founded: 1990
Headquarters: London, UK
Instagram: instagram.com/jomalonelondon/ (2M followers)
Website: https://www.jomalone.co.uk/british-collection