Jockey

The story of Jockey begins in the year 1876, when a young man named Samuel T. Cooper decided to start a small hosiery business in Michigan, USA. Little did he know that his humble endeavor would go on to become one of the most beloved lingerie brands in the world, especially in India.

Jockey stood out in the crowded market of lingerie brands in India due to their commitment to producing high-quality products that focused on comfort, style, and practicality. Their range of everyday bras and panties was designed to support women of all shapes and sizes, making them one of the most inclusive brands in the industry. In addition to their iconic undergarments, Jockey has also expanded into loungewear, offering pajamas, robes, and other comfortable clothing for people to wear at home.

The reason behind Jockey's success in India can be attributed to its understanding of the Indian market and its commitment to providing products that cater to the needs of the local people. They have adapted to the Indian culture while staying true to their brand values, and as a result, have managed to build a loyal customer base across the country.

Founded: 1876

Founder: Samuel T. Cooper

Headquarters: Kenosha, Wisconsin, US

Website: https://www.jockey.com/

Instagram: https://www.instagram.com/jockey/