Juicero

If you were online in 2016, you might have been fortunate enough to witness the Juicero's "blink and you'll miss it" humor. It was a $400 juicer that has $120 million in backer financing in addition to endorsements from celebrities like Dr. Oz and Gwyneth Paltrow. It was intended to be a practical and modern method of maintaining good health.

The Juicero would be for juice what the Keurig was for coffee. All you had to do to get juice into a glass was toss their patented juice packets into the press, press a button, and wait for juice to drip out. The machine’s creator talked about how it could produce 4 tons of pressure.

People immediately became aware of an issue. To acquire your juice, you have to purchase packets of already-diced fruits and vegetables. The device was merely an upgraded press. Soon after, a video of someone manually extracting the juice from the package was released online. Yes, you could do that, the producer responded, but the device was also connected to the internet and could alert you if the fruit sack was past its expiration date, preventing you from consuming a tainted product. Then many claimed that the bags actually had the expiration date printed on them. So there was no justification for owning a Juicero. Fruit was simply squeezed.