Kaola

Kaola.com, China's second-largest cross-border import retail e-commerce platform offering 'western' products, was launched in 2015 by Nasdaq-listed NetEase, one of China's biggest Internet and online game service providers.

NetEase picked Kaola, which means koala because it wants its internet users to be "lazy and comfy" like the marsupial. Kaola offers a wide choice of products in the areas of baby and maternal care, healthcare, beauty, and cosmetics, as well as quick delivery. It also hopes to provide consumers with a "better life at a lower cost" as a result of the low prices. At the moment, NetEase Kaola's competitiveness is based on product cost-effectiveness.

Kaola, like any other cross-border e-commerce platform, allows vendors to promote their goods using a variety of online forums, portals, and marketing channels. Kaola provides a secure platform for foreign businesses to sell their products to Chinese consumers, as well as a convenient way for Chinese consumers to buy safe, high-quality and international premium items.

Founded: 2015
Country: China
Website: www.kaola.com