Kevin Ma

Hypebeast, the name of Kevin Ma's website, doesn't immediately connote a fashion influencer, but it is actually a lifestyle, digital, and streetwear-focused site that sells streetwear-focused clothing. Kevin founded the website in 2005 with a focus on sneakers and the buzz surrounding them. Since then, Hypebeast has expanded its offerings and shifted its emphasis to the promotion and sale of high-quality fashion goods.

Chinese-born Kevin, in contrast to many of the top fashion influencers, does not have an experience in the industry. He started Hypebeast while employed at a bank. But because finance wasn't his true passion, he created Instagram to focus on the things he did love: street culture, music, and fashion. With 10.4 million followers, Kevin's Instagram has proven to be incredibly popular and well-known for its coverage of streetwear and fashion. Over the past ten years, Hypebeast has also amassed a sizable social media following.

Detailed information:
Number of followers: 10.4M
Instagram: https://www.instagram.com/hypebeast/