Kinfolk

If you’ve been on Instagram for the last five years, you surely will notice that there’s a certain aesthetic trend that people aim for. It was Kinfolk’s doing. There was a moment when you won’t be able to scroll through your Instagram feed/explore without seeing Kinfolk’s magazine paired with a cup of coffee.

Called “The Martha Stewart of Portland set”, what is it about Kinfolk that is so powerful that makes it becomes of the most influential forces in the modern design world? With its clean design and unique photographic aesthetic, combined with its focus on home and communities (slow lifestyle, as they call it), Kinfolk was a breath of fresh air when it first launched its magazine. However, at the moment Kinfolk’s digital magazine is only available via their website. Their website is optimized for smartphones, but it feels better than they have native mobile apps for their magazine. In short, it is also among the best online magazines that you should read.

• Website: https://www.kinfolk.com/
• Founded: 2011
• Editor-in-Chief: John Clifford Burns