KJUS

KJUS has a distinct logo, symbolized by a "K" with a distinctive design, much like its company philosophy, which is built on usefulness. Lasse Kjus, a former Norwegian alpine skiing champion who also gave the company its name, founded this brand.

Although the business was founded in Switzerland, the headquarters are now in Colorado, specifically in Boulder.

Although the practicality of the garments is an important goal of the company, Kjus also considers fashion, even if it is not a goal. In the beginning, in 2000, the brand offered a tiny range, but it is now a popular brand among ski fans.

Another distinguishing feature of Kjus goods is their minimalist design, with an emphasis on functionality and resistance rather than colors, shapes, and looks.

The Men's Blackcomb Hooded Insulation Jacket, for example, is particularly practical thanks to the multiple pockets. It has a high level of water resistance and insulation, which allows you to ski without getting cold.

This clothing is also appropriate for wearing in non-skiing circumstances. It is, in fact, ideal for engaging in outdoor activities. This substance can also trap heat and move moisture from the interior to the outside.

Founded: 2000
Headquarters: Boulder
Website: https://www.kjus.com/
Instagram: https://www.instagram.com/kjus/ (25.5K followers)