Kogan

Kogan is one of the most famous e-commerce websites in Australia. Starting with TV sales, Kogan has now moved into other segments of the Australian online retail market, including groceries, by launching Kogan Pantry in February 2015.

Items such as Nutella, Pringles, toiletries, confectionery and other cleaning items are all available at the Kogan online store for customers to order.

Kogan soon realized that they could only sell so many TVs to one customer. For this reason, they must diversify their portfolio if they want to continue to be successful in online retail in Australia. For them, they want consumers to come to Kogan to buy whatever product they want.

Kogan currently estimates 1.4 million website traffic per month.

Website: https://www.kogan.com/au/