Lacoste

Lacoste is a French golf clothing brand founded in 1933 by René Lacoste, a talented tennis player, and André Gillier, a knitwear manufacturer. The brand is famous for its iconic polo shirts, which have become a symbol of timeless elegance and sporty sophistication.

The story behind the brand's logo, a green crocodile, is quite interesting. René Lacoste was nicknamed "The Crocodile" by fans and the media during his tennis career, due to his tenacity and determination on the court. He embraced this nickname and decided to use a crocodile logo on his tennis shirts. This marked the birth of the Lacoste brand and its instantly recognizable emblem.

Lacoste focused primarily on creating functional and comfortable sportswear, particularly tennis clothing. René Lacoste was instrumental in developing the modern tennis shirt, which featured a soft, lightweight cotton fabric, short sleeves, and a buttoned placket. The design not only provided ease of movement during tennis matches but also conveyed a sense of elegance and sophistication.

As time went on, Lacoste expanded its product range beyond tennis apparel and ventured into various other clothing and accessories, including t-shirts, sweatshirts, dresses, footwear, eyewear, and fragrances. Despite diversifying its offerings, the brand has retained its sporty and preppy aesthetic, consistently blending comfort and style.

Founded: 1933

Headquarters: Troyes, France

Website: https://www.lacoste.com/us/
Facebook: https://www.facebook.com/Lacoste/
Instagram: https://www.instagram.com/lacoste/
Twitter: https://twitter.com/Lacoste