LEE COOPER
Founded in London’s East End in 1908, Lee Cooper has had a rich history spanning over a century, establishing its iconic status as the Original British Denim brand. From humble beginnings in workwear, the brand has become known as a global style innovator and the go-to-denim for legendary British rock ‘n’ roll bands. The heritage of the pioneering principles established by Morris Cooper has informed this latest line of premium selvage denim.
Current products by Lee Cooper include jeans, denim t-shirts, sneakers, backpacks, and fanny packs. The Lee Cooper products and collections are created with denim at the heart, and fashion at the forefront. Lee Cooper’s creativity is driven by its East London origins, sanctioning global accessibility into authentic London style.
This brand is positioned for Men and Women customers ranging from the ages of 18-35 years old. The Lee Cooper customers who like well-cut, hardwearing clothing from a reliable brand that can transcend seasons, are approachable, relaxed and has a laid-back attitude towards life. Their individuality is integral to their personal style.
Some outstanding positive points of the brand:
- Owns 40 licensee partners internationally.
- Operates as a 100% licensing business, present throughout Europe, the Middle East, the Indian subcontinent, Asia Pacific and Central America.
- Sold in over 100 countries worldwide with over 500 Lee Cooper branded stores.
- A variety of lifestyle categories include apparel, fragrance, footwear, headwear, eyewear, luggage and underwear.
Website: https://www.leecooper.com/
Brand origin: Britain
Photo origin: google.com
