Lema21

Lema21 was founded in 2012 by two daring visionaries who wanted to create a synthesis of fashion, technology, and societal transformation. They were sparked by the concept of "purchase one, bestow one," which promises that for every spectacle sold, another will be bestowed upon someone in need. They created partnerships with local opticians to deliver free eye exams and spectacles to economically disadvantaged Brazilian areas.

Lema21's frames are meticulously crafted in-house by a coterie of mavens who keep their fingers on the pulse of the latest vogues and styles. They employ opulent materials like acetate, metal, and wood to fashion robust and cozy frames. Additionally, they offer an array of hues, contours, and sizes to satisfy diverse predilections and facial structures.

Lema21 is one of Brazil's foremost eyewear brands, providing the masses with high-quality goods at reasonable costs. Their frames start at R$199 (about $40 USD) and include prescription lenses, anti-reflective coating, UV protection, and an opulent shell and fabric.

Lema21 transcends the realm of eyewear and metamorphoses into a brand that cherishes its patrons, its community, and its habitat. By opting for Lema21, one procures not only a splendid pair of glasses but also advocates for a social cause and a sustainable enterprise model.

Founded: 2012
Founder: Jon Assayag and Naomi Arruda
Headquarters: São Paulo, SP, Brazil.
Website: https://www.eotica.com.br/lema21eyewear/
Instagram: https://www.instagram.com/lema21eyewear/