LOJEL
Lojél is a renowned global brand catering to travelers worldwide, seamlessly combining innovation, design, and exceptional craftsmanship. The brand's primary goal is to enhance the lives of modern travelers by actively seeking solutions that prioritize the traveler's journey and designing products from the traveler's perspective. Lojél engages in a transparent and direct digital dialogue with travelers, drawing inspiration from their insights.
Founded in Japan in 1989 by Chih Chang Chiang, Lojél has a rich history rooted in the luggage industry. Mr. Chiang's journey began at the age of twenty-one, when he began crafting leather bags with a simple sewing machine and selling them at markets. Through his extensive travels, which included an impressive record of forty-three passport stamps in one hundred and eighty days, he developed an international vision. Mr. Chiang's quest for travel experiences that offered new learning opportunities laid the foundation for Lojél's brand promise, "Let Our Journeys Enrich Life".
Lojé's international customer base and multicultural employees bring a wealth of diverse perspectives to the brand. Recognizing the importance of sustainability and mindful consumption, Lojel has embraced the philosophy of "Design for Repair." While many brands promote a "dispose and replace" approach, Lojél aims to foster long-term consciousness by developing a system of modular, standardized parts that enable travelers to easily and quickly repair their luggage. This commitment to repairability helps minimize waste that would otherwise end up in landfills.
Headquarters: Hong Kong
Founded: 1986
Founder: n/a
Instagram: https://www.instagram.com/LojelTravel/ (48.5K followers)
Website: https://www.lojel.com/