Look At What You Made Me Do
"Look What You Made Me Do" was released as the lead single from the album, "Reputation," in 2017. The song was written by Taylor Swift, Jack Antonoff, and Richard Fairbrass.
The music video for "Look What You Made Me Do," directed by Joseph Kahn, is a visually striking and highly symbolic work that references various moments from Swift's career and comments on her public image. The video begins with a dramatic grave scene where the "old Taylor" symbolically dies. Swift appears transformed into various personas, each representing different phases of her public life and addressing controversies.
The video is known for its bold visuals, elaborate sets, and meticulous attention to detail referencing past events and media coverage involving Swift. It features scenes that allude to her music videos, public appearances, and the media's portrayal of her. It creates a visually engaging experience that invites fans and critics to interpret its symbolism.
The music video, in particular, generated significant attention and discussion upon its release, making it one of the most talked-about music videos of its time. It contributed to the anticipation surrounding Taylor Swift's "Reputation" album and marked a departure from her earlier music videos regarding its darker and more self-aware tone.
