L'Oréal

L'Oréal S.A. is a French cosmetics and personal care corporation based in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world's largest cosmetics company, and it has expanded its operations in the industry, focusing on hair color, skin care, sun protection, make-up, perfume, and hair care. It is also one of the largest companies in the EU. L'Oréal was the world's biggest personal care brand in 2021, with a brand worth of 38.3 billion US dollars. The company's cosmetic division focuses primarily on skin care, hair care, make-up, hair colorants, and perfumes, with the latter accounting for about 11 percent of L'Oréal's global cosmetic revenues in 2021.

L'Oréal's continual technological improvements over decades, ability to balance both global and local audiences, and clever marketing methods are all aspects that have established the beauty brand as a clear consumer favorite and industry leader. According to a survey undertaken by the Tajmeeli platform, which created a list of prominent beauty brands and utilized Google Trends to gauge search interest in 108 countries, L'Oréal Paris is the most sought cosmetics brand in the world. The brand of the French cosmetics behemoth is favored by consumers in roughly a quarter of the countries analyzed, indicating a strong interest in its products among beauty enthusiasts.

L'Oréal has adopted a novel approach: universalization. It entails globalization that recognizes, comprehends, and respects differences. Desires, needs, and traditions differ. To provide tailor-made beauty and to match the desires of consumers worldwide. L'Oréal is motivated by this worldview.

Founded: 1909
Headquarters: Clichy, France
Website: https://www.loreal.com/