Lux

Forging ahead to our third pick, we encounter Lux, a brand that's synonymous with opulence in hair care. This globally recognized brand, owned by Unilever, holds a cherished spot in the beauty sector, with its Japanese line standing out for its unique offerings. Unilever, founded in 1930, is a multinational consumer goods company renowned for its wide range of products. Lux made its debut in the beauty segment as a soap brand in 1925 and gradually expanded into other areas, including hair care. The brand's rise in popularity is attributed to its high-quality products and celebrity endorsement strategy. Lux stands apart with its emphasis on luxurious indulgence, making every hair wash feel like a rejuvenating spa experience.

Lux infuses its hair products with a bouquet of precious natural oils such as Argan, Marula, and Camellia oils. These ingredients are known for their nourishing properties, enhancing hair's natural shine and softness, thereby giving your tresses the royal treatment they deserve.

Lux's hair care line caters to a variety of needs—from reviving damaged hair and protecting color-treated hair to providing hydration and luster to dry, dull hair. They strive to make every wash a restorative and sensorial experience, filling your shower with enchanting fragrances.

One of their crowd favorites is the "Lux Luminique Damage Repair Shampoo." This shampoo is your knight in shining armor against hair damage, providing intensive care to help regain hair's natural resilience and shine.

Parent Company: Unilever

Founded: 1930

Headquarters: London, United Kingdom, and Rotterdam, Netherlands

Official website: https://www.lux.co.jp/