Madewell
Madewell is a brand that has been around since 1937 and has undergone a remarkable metamorphosis, transitioning from crafting utilitarian work attire to fashioning contemporary and multi-purpose bags for everyday use. As the years rolled by, Madewell expanded its offerings, venturing into women's clothing and introducing its inaugural line of bags. These bags, made from a combination of canvas and leather, had simple yet functional forms that naturally blended with the era's relaxed and careless manner. Their low price range of $20 to $50 made them alluring to students, travelers, and creatives, who admired their tenacity and versatility.
Madewell revamped their bag collection under the direction of J.Crew Group, using luxury materials such as leather, suede, canvas, nylon, and recycled cotton. These bags included crossbody bags, tote bags, backpacks, satchels, clutches, and wallets in a variety of avant-garde and diverse styles. They were available in a variety of colors, designs, and sizes to meet the different preferences and needs of the sophisticated customer. Surprisingly, the price range of these purses remained within reach, ranging from $50 to $200.
Madewell diligently employs sustainable materials and methodologies. For instance, the brand opts for vegetable-tanned or chrome-free tanned leather, significantly reducing the usage of hazardous chemicals. Madewell harnesses recycled cotton through its denim recycling initiative, aptly named "Do Well". This commendable undertaking collects worn-out jeans from patrons and ingeniously transforms them into novel creations. Madewell also forms alliances with various organizations ardently championing environmental causes, exemplified by collaborations with The Surfrider Foundation and The Nature Conservancy.
Founded in 2006
Founder: J.Crew Group, Inc.
Headquarters: New York City, USA
Website: https://www.madewell.com/
Instagram: https://www.instagram.com/madewell/