McFarlane Toys
Todd McFarlane's popularity in the comic book world in the late 1980s and early 90s helped him find two major companies: McFarlane Toys. McFarlane Toys had an impact on the action figure industry, which is still perceived today in many ways. They were actually the first to make the figures look great. Sculpture and painting techniques have advanced to new heights, changing the direction of movement of figures. Finally, they are serious and grown up.
The one major criticism of McFarlane Toys' products is that they lacked the standard articulation that kids had become used to. That problem has been remedied with McFarlane's newest products, as can be seen with the widelypopular Halo line based on the hit video game. McFarlane Toys is not as prominent a company as it once was, though its impact is still felt across toy aisles.
Major Lines
- Halo
- Spawn
- The Walking Dead
Founded: 1994
Headquarters:Tempe, AZ, U.S.
Website: mcfarlane.com