Mercedes-Benz

Mercedes-Benz, sometimes known as Mercedes and Benz, is a German luxury and commercial vehicle automobile manufacturer that was founded in 1926. It is also the sixth largest German company. Mercedes-Benz AG is a subsidiary of the Mercedes-Benz Group headquartered in Stuttgart, Baden-Württemberg, Germany. Under the Mercedes-Benz brand, Mercedes-Benz AG manufactures consumer luxury vehicles as well as commercial vehicles. Daimler Truck, a former part of the Mercedes-Benz Group that will become an independent organization in late 2021, controls Mercedes-Benz-badged heavy commercial vehicles (trucks and buses).

The Mercedes-Benz brand is marketed towards middle to upper-income men and women who are in the middle of their careers and value premium brands and social standing. Successful, self-assured, stable, and goal-oriented. They select a vehicle based on prestige, status symbolism, and quality. Mercedes-Benz attracts buyers of all ages with its diverse vehicle lineup. The usual customer is between the ages of 25 and 50.

Mercedes-Benz's mission is to create the world's most desirable automobiles. Mercedes-Benz Mobility, the company's captive provider of financial and mobility services, provides best-in-class vehicle mobility services. Customers are always at the center of their actions when they do so. Mercedes-Benz's strategy focuses on modern luxury of the future — and luxury of the future is sustainable. Luxury and sustainability go hand in hand. Customers with high expectations, in particular, desire to be pioneers in this field. Their decarbonization approach is among the most aggressive in the automobile sector.

Founded: 1926
Headquarters: Stuttgart-Untertürkheim, Germany
Website: https://www.mercedes-benz.com/