MG Motor

MG Motor, a British automotive brand owned by SAIC Motor Corporation of China, entered the Indian market in 2019. Despite being a relatively new player, MG Motor quickly gained attention for its offerings that combined modern design, advanced technology, and premium features.

MG's entry into India was marked by the launch of the MG Hector, a mid-size SUV. The Hector stood out with its spacious interiors, large touchscreen infotainment system, and a range of connected car features. MG emphasized its "Internet Inside" branding, highlighting the vehicle's connectivity and technology offerings.

The MG Hector was followed by the introduction of the MG ZS EV, an electric SUV that targeted the growing interest in electric mobility in India. The ZS EV offered a respectable range, modern features, and a commitment to reducing the carbon footprint.

MG's approach to customer experience was evident through its focus on providing a premium ownership experience, strong after-sales support, and a network of modern dealerships known as "MG Experience Centers."

MG's strategy to incorporate advanced technology and innovative features has been appreciated by Indian consumers. The brand's commitment to sustainability and electric mobility aligns well with the changing preferences of environmentally conscious buyers.

MG's offerings have resonated with Indian customers looking for modern, feature-rich vehicles. The brand's ability to adapt to the Indian market's preferences and deliver value has helped it establish a foothold in a competitive environment.

Founded: 2006

Headquarters: Marylebone, London, United Kingdom

Twitter: https://twitter.com/MGmotor?

Instagram: https://www.instagram.com/mgmotoreurope/

Facebook: https://www.facebook.com/MGMotorEurope/

Website:https://www.mgmotor.eu/