Michiko Koshino

Michiko Koshino, who was born and raised in Osaka, along with her two other siblings, all ended up in the fashion business after having a solid flavor of what the retail experience was like through their engagement with their mother's clothing store. After earning her degree from Bunka Fashion University, Koshino made the decision to relocate to London in order to further her career as a fashion designer.

She goes by the moniker "Michiko London," and she draws inspiration from urban street culture as well as the underground music and art scene, both of which played a significant role in her life in the 1980s and 1990s.By adding fresh and distinctive textiles into her designs and consistently producing clothing that is avant-garde, fashionable, and original, Michiko London continuously pushes the frontiers of fashion as a designer and an artist.

She is a woman who doesn't hesitate to try out novel concepts, and her designs frequently resemble the quirky and fascinating characteristics of contemporary Japanese society. For youthful, fashionable customers, she focuses on sexy but comfortable apparel. Michiko Koshino has dressed generations as well as stars, which has led to the commercial and cult success of her multiple labels. Michiko, a pattern cutter by trade, has established herself as a master of her field thanks to her profound awareness of silhouette, materials, and quality. With innovation, quality, and advancement at the center of everything the atelier produces today, Michiko stays at the vanguard of the brand.

Born: 1943
Nationality: Japanese
Brand: Michiko Koshino