Microeconomics and Behavior

Robert Frank, an economist and a professor at Cornell University, has authored one of the best books on microeconomics titled "Microeconomics and Behavior." The book is designed to provide students with an intuitive understanding of microeconomics, by using relatable examples and applications that demonstrate how individuals make decisions in everyday situations. It covers traditional topics such as demand and supply, market equilibrium, consumer choice, production, and pricing. However, it goes beyond traditional microeconomic theory by incorporating insights from psychology and behavioral economics to better explain human behavior.

In "Microeconomics and Behavior," Robert Frank explores how psychological factors such as emotions, biases, and social norms influence individual decision-making. By incorporating these behavioral elements, the book helps students understand why individuals sometimes make choices that are not in their best interest and how market outcomes can be influenced by factors other than price and quantity.

Moreover, the book includes case studies and examples from real-world situations to make microeconomic concepts more relevant and applicable to students. It is also accompanied by online resources, including quizzes, interactive graphs, and additional readings, making it an excellent resource for students and teachers alike.

Author: Robert Frank

Link to buy: https://www.amazon.com/Microeconomics-Behavior-Mcgraw-hill-Irwin-Economics/dp/0078021693/

Ratings: 4.3 out of 5 stars (from 53 reviews)

Best Sellers Rank: #274,732 in Books

#20 in Microeconomics (Books)