Moorcroft

Moorcroft is a renowned British ceramics brand that is highly regarded for its handcrafted art pottery. The company was founded by William Moorcroft in 1897 in Stoke-on-Trent, England. Moorcroft is known for its distinctive and intricate designs, often featuring vibrant colors, floral motifs, and nature-inspired patterns. The brand's pottery is meticulously hand-painted by skilled artisans, who employ traditional craftsmanship techniques to create each piece. The designs are meticulously applied using raised slip decoration, giving the pottery a three-dimensional quality.

One of Moorcroft's notable characteristics is its use of a unique glazing technique known as "tubelining." Tubelining involves using a fine tube to apply liquid clay to the surface, creating raised outlines that separate different colors and define the intricate patterns. This technique gives Moorcroft pottery its recognizable appearance and adds depth and texture to the designs.

Founded: 1897
Headquarters: unit 2 The Green Hawks Green Ln, Cannock, Staffordshire, WS11 7LH, UK

Instagram: https://www.instagram.com/moorcroftpottery/

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Website: https://www.moorcroft.com/