OPI

OPI is a widely recognized nail polish brand that has been in existence for more than four decades. In 1981, George Schaeffer, a dental supply salesperson, saw a chance in the nail care industry and obtained the brand that eventually became OPI. Today, the brand is famous for its premium nail polishes and broad spectrum of color alternatives.

One of OPI's essential characteristics is its polish formula. The brand boasts of utilizing a "pro-wide brush" that enables easy and even application. OPI polishes are also known for their long-lasting durability and chip-resistant finish. Beyond traditional nail polish, OPI supplies a range of other nail care products, such as base coats, top coats, and cuticle oils.

OPI's extensive selection of colors is another noteworthy aspect of the brand. The brand offers more than 200 shades, including classic reds, trendy pastels, and bright neons. Several of these colors have become iconic, such as the deep red hue "I'm Not Really a Waitress" and the soft pink "Bubble Bath." OPI often collaborates with celebrities and designers to produce limited-edition collections like the recent Hello Kitty and Mexico City collections.

Another aspect of OPI's brand identity is its lighthearted and clever marketing. The brand often gives its polishes names that include puns and popular culture references, such as "Don't Bossa Nova Me Around" and "I Think in Pink." OPI's marketing campaigns have also featured quirky and humorous advertisements, such as a recent campaign featuring a "nail polish museum" where visitors could view and interact with larger-than-life nail polish bottles.

Founded: 1981

Headquarters: Calabasas, California, United States

Instagram: https://www.instagram.com/opi/

Website: https://www.opi.com/